how to write a
BRAND ANTHEM
THAT'S AS Original AS A FINGERPRINT
A brand anthem (defined by yours truly) is a human-centric brand identity built especially for a unique subculture, movement, or point of view.
Not just anyone is going to rock your anthem on repeat. All day. Everyday!
But your ideal customer, whom I prefer to call your kindred, is never going to tire of having you in between their eardrums.
written by: Andrea BELTRAMI
reading time: 5 minutes
Your kindred is smitten with your mind, mouth and mission because you get them and care about the same things they do. They know this almost instantly because of the context your brand anthem lends to your content.
Your anthem is the track on which every single thing you do and create is laid on, which makes it pretty damn easy to tell when something is off or flat out entirely wrong.
It's the strategy that’s going to connect the dots on your proverbial “yellow brick road” from mere mortal to leader to sustainably growing business so you never get lost in a peaks and valleys type of operation again.
It’s the heart and soul that your content and offers need (all that ooey-gooey human stuff you can’t see or touch) to be so obvious that they filter out everyone but the people who’ll elbow a *%#=! to hire you.
It’s the vehicle that’ll help you strike up the bigger conversations you want to have with your kindreds than the products, services, and how to’s they think they need.
**glances from side-to-side then leans in**
And between you and me, there’s also a fun side effect of your brand anthem.
It can’t (by design) coexist with mass-marketing tactics. Which means, it’s a natural diuretic for flushing the mass-marketing feels out of your business. Talk about a world of wins!
How does one thing function in so many ways?
Well, it’s not one thing. Your brand anthem is the cumulative effect of five things working in tandem.
THOSE Five THINGS ARE:
The sum of creating these five connections with your kindreds, is them knowing you’re “their type of person” by the time, if not well in advance, of you making your offer.
I'm feeling extra sharey lately.
WANT MY ENTIRE BRAND ANTHEM FRAMEWORK?
I was bored (and by bored I mean buzzed) one night and decided to pour myself into brand anthems... instead of another bottle of Pinot Noir. Almost 9,500 words later and I'd love to gift the series to you. I'm really proud of it! It's my entire process, outlined with tons of examples, and spiked with a step-by-step action plan you can use to brainstorm, write, and finalize each piece of your brand anthem.
If you want to learn how to get your readers smitten with your mind, mouth and mission in five simple steps tap some love on the button below and enter your name + email in the form that pops up. I'll send a link to the brand anthem series straight to your inbox right away.
You can it binge over a bottle of your own adult (or no-so-adult) refreshment, if you choose. 😉
WITH THIS SERIES You Can:
what solos are saying
AND I Didn't EVEN HAVE TO PAY THEM!
I'M DRE, AND I'M A Personality BRAND STRATEGIST & STYLIST
My goal, as your Personality Brand Strategist & Stylist, if you’ll have me, is to help you become so hauntingly refreshing for your kindreds (ideal customers) that they’ll give up their Amazon Prime addiction, if that’s what it takes to squeeze you into their budget, because they already know you can help them!
