a solopreneur's guide toemotional CopywritingWords without emotional context are just a bunch of letters strung together in a way our brains can recognize... on autopilot (a.k.a the last state you … [Read more...] about How to Write Emotional Copy (that tickles toenails)
5 personality-packedCopywriting How-To HacksWords without personality is like a bar without booze - a total $&@/?!# buzzkill! You’ve built a 900 ft. wall between who you are and who you think you … [Read more...] about Five Personality-Packed Copywriting Hacks
The 8 Emotional ReceptorsTHAT MAKE UP YOUR BRAND BELIEF SYSTEMYour brand belief system is where sales happen! There are eight questions you need to be able to answer, at a moment’s notice, before … [Read more...] about How to Build a Brand Belief System That Gets People Saying YES!