Rebel | Revolutionary | Maverick
You're a rule breaker to your core. You give zero Fs about being popular or fitting in. You aren't afraid to take risks, share unpopular opinions or lean in to what makes you controversial. Your audience loves your polarizing personality and rebellious nature, and they're equally inspired by your willingness to raise hell and break rules in the name of inciting change.
THEIR natural state
Raising hell in the name of change
Embracing what makes them controversial
Denouncing the norms flying around
THEIR state of mind
THEIR turn offs
THEIR voice & vibe
THEIR content & products
Exposes and reframes what’s broken
Is laced with shock value
Taps into their customer’s extremism
THEIR customers are chasing
Feelings: Righteous, Inspired, Liberated
Mood: Defiant, Racy, Free-thinking
Lifestyle: Autonomy, Counter-culture, Change-maker
creator big brands
there are four shades of the
FIGHTS FOR A CAUSE
Wants to radically transform some economic, political, or social structure. They believe in the power of the people to affect change, and they rally others behind their cause.
THRIVES ON RISK
There are no limits to what they are willing to bet. Yet, they are socially adept and have great instincts.
OF ANY KIND
With an independent streak a mile wide, they display intellect, aggression, and fearlessness while denouncing norms.
IS ON A QUEST TO INCITE CHANGE
Typically more understated and calculated, they are often seen in the roles of watchdog or whistleblower as they look to improve the existing system rather than destroy it completely.